Univision, Telemundo, and the Rise of Spanish-Language Television in the United States

In the first history of Spanish-language television in the United States, Craig Allen traces the development of two prominent yet little-studied powerhouses, Univision and Telemundo. Allen tells the inside story of how these networks fought enormous odds to rise as giants of mass communication, questioning monolingual and Anglo-centered versions of U.S. television history.

About the author

Craig Allen is associate professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. A former TV news director and consultant, his books include Eisenhower and the Mass Media: Peace, Prosperity, and Prime-Time TV. Allen
received the 2022 Broadcast Historian Award from the Library of American
Broadcasting Foundation and the Broadcast Education Association for Univision,
Telemundo, and the Rise of Spanish-Language Television in the United States.

Summary

In the most comprehensive history of Spanish-language television in the US to date, Craig Allen traces the development of two prominent yet little-studied powerhouses, Univision and Telemundo. Allen tells the inside story of how these networks fought enormous odds to rise as giants of mass communication within an English-dominated society.

Product details

• Authors: Craig Allen
• Publisher: University Press Of Florida
• Content: Book
• Product form: Paperback / Softback
• Publication date: 02.05.2023
• Subject: Non-fiction book > History > Miscellaneous; Social sciences, law, business > Media, communication > General, dictionaries
• EAN: 9781683403746
• ISBN: 978-1-68340-374-6
• Pages: 352
• Illustrations: 17 b&w illustrations
• Dimensions (packing): 15.2 x 22.9 x 2.4 cm
• Weight (packing): 235 g
• Series: Reframing Media, Technology, a; Reframing Media, Technology, and Culture in Latin/o America