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The Rise of Mass Advertising is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history of capitalism, the history of fields of knowledge, and the history of modern disenchantment to present a new account of advertising's significance for modernity.
About the author
ANAT ROSENBERG studies the history of capitalism, consumption, and liberalism, through methodologies of law, culture, and the humanities. She is a faculty member at the Harry Radzyner Law School, Reichman University, Israel. While working on this book she was a visitor at the Faculty of History, the University of Cambridge (2017-20) and the Institute of Advanced Legal Studies, the University of London (2017-19).
Summary
The Rise of Mass Advertising is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history of capitalism, the history of fields of knowledge, and the history of modern disenchantment to present a new account of advertising's significance for modernity.
Additional text
The legal archive that Rosenberg introduces uncovers how ordinary men and women read advertising,...Rosenberg's method thus illuminates the everyday worlds of consumer capitalism.
