Routledge Handbook of Nonprofit Communication

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.
It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies.
The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

About the author

Gisela Gonçalves is a professor and director of the Masters in Strategic Communication program at the University of Beira Interior and associated researcher at LabCom, Portugal.
Evandro Oliveira is a Serra Hunter professor at the Autonomous University of Barcelona (UAB), Spain and researcher at LabCom, Portugal.

Summary

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.

Report

"The Routledge Handbook of Nonprofit Communication is an important addition to the literature. The book examines nonprofit communication from various perspectives - critical, structural, and strategic - and it also provides the reader with reading focused on practical application. It will be an excellent addition to any personal or institutional library."

Brigitta R. Brunner, Auburn University, USA

Product details

• Assisted by: Gisela Gonçalves (Editor), Evandro Oliveira (Editor)
• Authors: Gisela (University of Beira Interior Goncalves
• Publisher: Taylor & Francis Ltd.
• Content: Book
• Product form: Hardback
• Publication date: 31.10.2022
• Subject: Social sciences, law, business > Business > Miscellaneous
• EAN: 9780367771775
• ISBN: 978-0-367-77177-5
• Pages: 354
• Series: Routledge Handbooks in Communication Studies
• Subjects: Advertising, UN, Civil Society, History, Media Studies, Sociology, Economics, Public Relations, BUSINESS & ECONOMICS / Public Relations, SOCIAL SCIENCE / Research, LANGUAGE ARTS & DISCIPLINES / Communication Studies, SOCIAL SCIENCE / Reference, BUSINESS & ECONOMICS / Organizational Development, Press & journalism, Nonprofit, Humanities, Organizational theory & behaviour, Social issues & processes, Communication Studies, Social and ethical issues, News media and journalism, Nonprofit organizations, Non-profitmaking organizations, Organizational theory and behaviour, Public ownership / nationalization, environmental issues, Civic Relations, connective action, nonprofit sector, Open Justice, Organizational listening, environmental NGOs, public interest communication, social change campaigns, public interest advocacy, activist literacy, nonprofit strategic communication research, Community Foundations, Pandemic Context, Online Radio Station, Spanish Red Cross, Activist Communication Perspective, Water Management Interventions, Participatory Community Projects, Nonprofit Organizational Communications, Nonprofit Communication