Content Machine Towards a Theory of Publishing From Printing Press to Digital

Informationen zum Autor Michael Bhaskar is a digital publisher, researcher and writer based in London.  Klappentext This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age. Inhaltsverzeichnis Acknowledgements; Introduction: Useful Middlemen; Chapter 1: The Problem of Publishing; Chapter 2: The Digital Context and Challenge; Chapter 3: How Content Works; Chapter 4: The System of Publishing; Chapter 5: Models; Chapter 6: Addressing Problems, Meeting Challenges; Conclusion: Inside the Content Machine; Bibliography; Index

Product details

• Authors: Michael Bhaskar, Bhaskar Michael
• Publisher: Anthem Press
• Content: Book
• Product form: Paperback / Softback
• Publication date: 01.10.2013
• Subject: Humanities, art, music > Linguistics and literary studies > Other languages / Other literatures
• EAN: 9780857281111
• ISBN: 978-0-85728-111-1
• Pages: 226
• Series: Anthem Studies in Book History, Publishing and Print Culture; Anthem Global Media and Communication Studies; Anthem Scholarship in the Digital Age; Anthem Publishing Studies
• Subjects: Media Studies, Media Theory, BUSINESS & ECONOMICS / Industries / Media & Communications, Digital Publishing, digital age, Information Technology, Publishing industry & book trade, Publishing and book trade, examples, multidisciplinary, detailed, Industry Analysis, printing press, business theory, history of publishing, book publishers, future of publishing, innovative models, business experience in publishing, publishing industry research, publishing circumstances, optimistic view