Japanese Consumer Behaviour From Worker Bees to Wary Shoppers

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

About the author

Authored by McCreery, John

Summary

This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

Product details

• Authors: McCreery John, John McCreery
• Publisher: Taylor and Francis
• Content: Book
• Product form: Hardback
• Publication date: 06.04.2000
• Subject: Social sciences, law, business > Ethnology > Folklore
• EAN: 9780700712090
• ISBN: 978-0-7007-1209-0
• Pages: 278
• Dimensions (packing): 15.6 x 23.4 cm
• Weight (packing): 453 g
• Series: ConsumAsian Series
• Subjects: Japan, Popular Culture, SOCIAL SCIENCE / Popular Culture, BUSINESS & ECONOMICS / Consumer Behavior, Anthropology, SOCIAL SCIENCE / Anthropology / General, Consumerism, family structure change, consumer culture analysis, gender roles evolution, postwar social transformation, demographic transition Japan, Japanese household consumption patterns, ageing society research