Fr. 64.00

Otl Aicher - Design. Type. Thinking.

English · Hardback

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Description

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More than a truly brilliant graphic designer, Otl Aicher was a transformative thinker, photographer, typographer, ecologist, philosopher, co-founder and mentor of the renowned Hochschule fuer Gestaltung at Ulm, and teacher. On the centenary of his birth, this splendidly produced and designed book looks at every facet of his career and traces the many strands of his lasting influence.

Otl Aicher is most famously known for the pictographs he designed for the 1972 summer Olympic Games in Munich. Fifty years later, his system of iconography has become a universal language, directing people to bathrooms, through subways, around airports and hospitals. But Aicher's achievements extended far beyond the world of graphic design. Filled with illustrations, photographs, documents and archival material, and enhanced by thoughtful and personal essays from leading critics, designers, and friends, this survey takes a disciplinary approach to explore Aicher's role as one of the founding figures of visual communication. We learn about Aicher's work developing corporate brands; how he created the Rotis typeface, then built architecture incorporating the font; how he collaborated with artists and architects such as Josef Albers, Alexander Kluge, and Norman Foster; and how his founding of the Ulm School of Design reflected his passion for teaching, and for an open, free, and democratic society. Aicher's achievements are evident in nearly every public space on the globe and this definitive and timely reference work rightfully places Aicher among the pioneering geniuses of the past century.

About the author

Winfried Nerdinger is president of the Bavarian Academy of Fine Arts in Munich. He is a former director of the Museum of Architecture in the Pinakothek der Moderne in Munich, and of the Munich Documentation Centre for the History of National Socialism.Wilhelm Vossenkuhl held the Chair of Philosophy I at the Ludwig-Maximilians-Universität in Munich. A friend of Otl Aicher, he has published widely on design theory, ethics, and the philosophy of language.

Summary

More than a truly brilliant graphic designer, Otl Aicher was a transformative thinker, photographer, typographer, ecologist, philosopher, co-founder and mentor of the renowned Hochschule fuer Gestaltung at Ulm, and teacher. On the centenary of his birth, this splendidly produced and designed book looks at every facet of his career and traces the many strands of his lasting influence.

Otl Aicher is most famously known for the pictographs he designed for the 1972 summer Olympic Games in Munich. Fifty years later, his system of iconography has become a universal language, directing people to bathrooms, through subways, around airports and hospitals. But Aicher’s achievements extended far beyond the world of graphic design. Filled with illustrations, photographs, documents and archival material, and enhanced by thoughtful and personal essays from leading critics, designers, and friends, this survey takes a disciplinary approach to explore Aicher’s role as one of the founding figures of visual communication. We learn about Aicher’s work developing corporate brands; how he created the Rotis typeface, then built architecture incorporating the font; how he collaborated with artists and architects such as Josef Albers, Alexander Kluge, and Norman Foster; and how his founding of the Ulm School of Design reflected his passion for teaching, and for an open, free, and democratic society. Aicher’s achievements are evident in nearly every public space on the globe and this definitive and timely reference work rightfully places Aicher among the pioneering geniuses of the past century.

Product details

Assisted by Winfrie Nerdinger (Editor), Winfried Nerdinger (Editor), Vossenkuhl (Editor), Vossenkuhl (Editor), Wilhelm Vossenkuhl (Editor)
Publisher Prestel
 
Languages English
Product format Hardback
Released 05.05.2022
 
EAN 9783791379449
ISBN 978-3-7913-7944-9
No. of pages 256
Dimensions 250 mm x 295 mm x 30 mm
Weight 1700 g
Illustrations 370 Farbabb.
Subjects Humanities, art, music > Art > Interior design, design

Design, Verstehen, Deutschland, Grafikdesign, Typografie und Schrift, Graphic Design, entdecken, Olympic Games, Corporate Design, Ecology, Visual Communication, Munich 1972, pictogramme, Hans and Sophie Scholl, Pictogram

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