Strategic Communication for Startups and Entrepreneurs in China

This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.

About the author

Linjuan Rita Men is an associate professor of public relations at the University of Florida, USA, and chief research editor of the Institute for Public Relations’ Organizational Communication Research Center.

Yi Grace Ji is an assistant professor of public relations in the Richard T. Robertson School of Media and Culture at the Virginia Commonwealth University, USA.

Zifei Fay Chen is an assistant professor in the Communication Studies Department at the University of San Francisco, USA.

Summary

This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.

Product details

• Authors: Linjuan Rita (University of Florida Men, Yi Grace (Virginia Commonwealth University Ji, Zifei Fay (University of San Francisco Chen, Linjuan Rita Men, Yi Grace Ji, Linjuan Rita Ji Men, Zifei Fay Chen
• Publisher: Taylor & Francis Ltd.
• Content: Book
• Product form: Paperback / Softback
• Publication date: 30.09.2021
• Subject: Social sciences, law, business > Business > Advertising, marketing
• EAN: 9781032176093
• ISBN: 978-1-0-3217609-3
• Pages: 120
• Series: Routledge Insights in Public Relations Research; Global PR Insights
• Subjects: China, IPO, Social Media, Business & Economics / General, Held, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, BUSINESS & ECONOMICS / New Business Enterprises, BUSINESS & ECONOMICS / Business Communication / General, LANGUAGE ARTS & DISCIPLINES / Communication Studies, WO, Business communication & presentation, follow, Face to Face, Entrepreneurship education, Social Listening, Business communication and presentation, Entrepreneurship / Start-ups, strategic communication, Stakeholder engagement, Ren Zhengfei, chinese government, startup culture, startup founders, Chinese Entrepreneurs, digital communication strategies, stakeholder relationship building in China, qualitative research in business, leadership communication theory, organisational relationship management, high tech startups, Strategic Stakeholders, Online Retailing Company, Conversational Human Voice, Good Guanxi, Relationship Cultivation Strategy, Strategic Communication Activities, Social Media Communication Strategies