Consumer Nationalism in China - Examining Its Critical Impact on Multinational Businesses

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

List of contents

Acknowledgments; 1. Introduction; 2. Consumerism and Modern China; 3. Nationalism and the Great Rejuvenation of the Chinese Nation; 4. Typology Study of Chinese Consumer Nationalism; 5. Growing Risk for Multinational Businesses; 6. Managing Risks (Consumer Nationalism Resilience Scale); 7. Conclusion; Appendix; Bibliography; Index

About the author

Maggie Ying Jiang is currently a tenured Associate Professor in the School of Social Sciences at UWA. Maggie's research interests and publications mainly include cross-cultural communication, social media, and public relations. She also conducts strategic communication training for a wide range of organizations.

Summary

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

Product details

• Authors: Jiang, Maggie Ying Jiang
• Publisher: Anthem Press
• Languages: English
• Product format: Hardback
• Released: 31.12.2021
• EAN: 9781839982859
• ISBN: 978-1-83998-285-9
• No. of pages: 174
• Series: China in the 21st Century
• Subjects: Social sciences, law, business > Business > Miscellaneous; Business and Management, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Consumer Behavior, International Relations, International business, Business communication, etiquette and presentation, second-largest economy