Corporate Brand Design Developing and Managing Brand Identity

This book offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. Readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.

About the author

Mohammad Mahdi Foroudi is Founder and Managing Director of Foroudi Consultancy. He is also Visiting Lecturer at Middlesex University, UK; Tehran University, Iran; and Azad University, Iran.
Pantea Foroudi is Senior Lecturer in Marketing and Branding at Middlesex University London, UK, and Business Manager and Solution Architect at Foroudi Consultancy.

Summary

This book offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. Readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.

Product details

• Authors: Mohammad Mahdi Foroudi, Pantea Foroudi, Mohammad Mahdi Foroudi Foroudi, Pantea (Middlesex University London Foroudi
• Assisted by: Mohammad Mahdi Foroudi (Editor), Pantea Foroudi (Editor)
• Publisher: Taylor & Francis Ltd.
• Content: Book
• Product form: Hardback
• Publication date: 30.09.2021
• Subject: Social sciences, law, business > Business > Advertising, marketing; Humanities, art, music > Art > Interior design, design
• EAN: 9780367514990
• ISBN: 978-0-367-51499-0
• Pages: 270
• Subjects: Marketing, Corporate Identity, Advertising, Le Corbusier, Market research, COMPUTERS / Internet / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Sales & Selling / General, DESIGN / Graphic Arts / Commercial & Corporate, brand identity, Corporate reputation, Sales & marketing management, Corporate brand, Industrial / commercial art & design, Sales & marketing, Internet: general works, Sales and marketing, Design, Industrial and commercial arts, illustration, Sales and marketing management, Corporate Image, Visual Identity, brand loyalty, Strategic brand management, CVI, stakeholder engagement strategies, spatial layout, sensory marketing, ept, sensory perception research, corporate identity management, environmental psychology theory, advanced marketing communications, spatial branding applications, corporate architecture identity case studies, Corporate Brand Identity, Company’s Culture, Akarsu, Corporate Visual Identity Systems, symbolic artifacts, Audial Cues, haptic cues, Gustative Signature, Positive Corporate Image, physical stimuli, Gustative Experience, Managing Brand Identity, Influence Consumers, Gold Blend, Consumer Company Identification