Linkedin for Dummies

Brand yourself like a pro on LinkedIn
 
LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. LinkedIn For Dummies shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn's 660+ million members in over 200 countries, as well as an expert guide to the platform's tools and features and the proven tactics that get you noticed.
 
In this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance as well as techniques for making useful connections across the globe. In no time at all you'll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you're looking to hire for your company, recruiting top candidates.
* Build your personal brand and market it
* Sell yourself by highlighting skills, awards, and endorsements
* Get connected with LinkedIn groups
* Manage and make introductions via InMail
 
Relationships matter: LinkedIn For Dummies gives you the online social skills to turn six degrees of separation into the colleagues, mentors, and friends who will transform your career--and your life.

List of contents

Introduction 1
 
Part 1: Understanding LinkedIn Basics 5
 
Chapter 1: Looking into LinkedIn 7
 
Chapter 2: Signing Up and Creating Your Account 27
 
Chapter 3: Completing Your Profile 43
 
Part 2: Finding Others and Getting Connected 67
 
Chapter 4: Discovering and Building Your Network 69
 
Chapter 5: Growing Your Network 83
 
Chapter 6: Managing Messages and InMail 107
 
Chapter 7: Interacting with and Endorsing Your Network 127
 
Part 3: Growing and Managing Your Network 145
 
Chapter 8: Understanding Your News Feed 147
 
Chapter 9: Exploring the Power of Recommendations 161
 
Chapter 10: Accessing LinkedIn with a Mobile Device 179
 
Chapter 11: Configuring Settings Like a Pro 191
 
Chapter 12: Using LinkedIn with Your Internet Activities 211
 
Part 4: Finding Employees, Jobs, and Companies 223
 
Chapter 13: Finding Employees 225
 
Chapter 14: Finding a Job 241
 
Chapter 15: Following Companies 255
 
Part 5: Using LinkedIn for Everyday Business 267
 
Chapter 16: Getting Connected with Groups 269
 
Chapter 17: Implementing Sales and Marketing Techniques 289
 
Chapter 18: Using LinkedIn Ads 305
 
Chapter 19: Discovering Creative Uses of LinkedIn 321
 
Part 6: The Part of Tens 335
 
Chapter 20: Ten LinkedIn Do's and Don'ts 337
 
Chapter 21: Ten LinkedIn Resources 347
 
Index 353

About the author

Joel Elad is a social networking, Internet, and ecommerce guru with a software development background and a yearning for entrepreneurship. He is the author or coauthor of several books, including Facebook Advertising For Dummies and Starting an Online Business All-in-One For Dummies as well as previous editions of LinkedIn For Dummies.

Summary

Brand yourself like a pro on LinkedIn

LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. LinkedIn For Dummies shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn's 660+ million members in over 200 countries, as well as an expert guide to the platform's tools and features and the proven tactics that get you noticed.

In this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance as well as techniques for making useful connections across the globe. In no time at all you'll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you're looking to hire for your company, recruiting top candidates.
* Build your personal brand and market it
* Sell yourself by highlighting skills, awards, and endorsements
* Get connected with LinkedIn groups
* Manage and make introductions via InMail

Relationships matter: LinkedIn For Dummies gives you the online social skills to turn six degrees of separation into the colleagues, mentors, and friends who will transform your career--and your life.

Product details

• Authors: J Elad, Joel Elad, Elad Joel
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 30.06.2021
• EAN: 9781119695332
• ISBN: 978-1-119-69533-2
• No. of pages: 384
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Data communication, networks; LinkedIn, End-User Computing, Computer-Ratgeber, Allg. Internet, Internet General