Product Development - An Engineer s Guide to Business Considerations, Real World Product

Informationen zum Autor David V. Tennant, PE, PMP, MBA, is Founder of Windward Consulting Group, a firm that provides strategic planning, project rescues, and training to international companies in the power, electric, and manufacturing sectors. He holds engineering degrees from Florida Atlantic University and the Georgia Institute of Technology and is Chair Emeritus of the Atlanta chapter of PMI. Klappentext PRODUCT DEVELOPMENTAn insightful development roadmap to help engineers and businesspeople successfully bring a product to marketIn Product Development: An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch, accomplished project manager, engineer, and business strategist David V. Tennant delivers a comprehensive walkthrough of the full scope of product development activities, from initial business considerations to real-world product testing and launch. The book covers key product development considerations like determining the target market, working with a product development team, management challenges, funding, user identification, ergonomics, product design, testing, and launch.The distinguished author presents the material in the form of practical, hands-on tutorials with case studies featuring large corporations and small- and mid-size firms. He also includes team exercises and question-and-answer features to help early-career and aspiring engineers acquire the interdisciplinary and inter-department coordination skills they'll require to successfully bring a new product to market.Readers will learn about the critical roles played by the engineering, marketing, and finance departments, as well as each stage of the product development process. The book also includes:* Thorough introductions to product development and the role of the marketing group in product development, including corporate strategy, product and business plans, and marketing leadership* Comprehensive explorations of the role of the engineering group in product development, including functional areas led by engineers and engineering leadership* Practical discussions of the core team and teamwork in product development, including executives' roles, the role of the accounting department, and the identification of key stakeholders* In-depth examinations of how to move forward with product development after project approvalPerfect for early- and mid-career engineers working in product-oriented companies, as well as marketers and other business professionals seeking to understand engineering best practices, Product Development is the ideal reference for use in upper-level undergraduate Product Development courses. Zusammenfassung PRODUCT DEVELOPMENTAn insightful development roadmap to help engineers and businesspeople successfully bring a product to marketIn Product Development: An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch, accomplished project manager, engineer, and business strategist David V. Tennant delivers a comprehensive walkthrough of the full scope of product development activities, from initial business considerations to real-world product testing and launch. The book covers key product development considerations like determining the target market, working with a product development team, management challenges, funding, user identification, ergonomics, product design, testing, and launch.The distinguished author presents the material in the form of practical, hands-on tutorials with case studies featuring large corporations and small- and mid-size firms. He also includes team exercises and question-and-answer features to help early-career and aspiring engineers acquire the interdisciplinary and inter-department coordination skills they'll require to successfully bring a new product to market.Readers will learn about the critical roles played by the engineering, marketing, and finance departments, as well as ...

List of contents

Acknowledgments viii
 
About the Author ix
 
1 Introduction to Product Development 1
 
Project Management and Product Development 2
 
What Is Product Development? 3
 
How This Book Is Organized 3
 
2 The Role of Marketing in Product Development 7
 
Corporate Strategy - Strategic Planning 7
 
Marketing, Sales, and the Four Ps 10
 
The 1st P - Product 11
 
Example of Product Displacement 13
 
The 2nd P - Promotion 15
 
The 3rd P - Pricing 16
 
The 4th P - Placement 17
 
The Business Case 18
 
The Roles of Marketing and Engineering in Product Development 19
 
Marketing Services 21
 
New Product Development and Market Economics: The Future of Electric Trucks vs Costs and Public Policy 21
 
3 The Role of the Engineering Group in Product Development 35
 
Driving Products - the Engineering Perspective 35
 
Engineering Disciplines 37
 
The Engineering Process 39
 
Ergonomics (Human Factors Engineering) 45
 
Additional Design Considerations - Product Liability 48
 
Government Oversight - Consumer Protection in the United States 50
 
Discussion Case 3.1 - Lawsuit over Hot Coffee 52
 
Design Challenges - Product Misuse 53
 
Problems with Product Development 55
 
4 The Core Team and Teamwork in Product Development 61
 
The Executive's Role in Product Development 61
 
Working Within the Strategic Plan 61
 
Project Management Processes 62
 
Who Should Be Involved in Product Development? 63
 
Constraint on Product Development: A Note about Sarbanes-Oxley and Publicly Held Companies 66
 
Essentials of Teamwork and Communications across Functional Lines 67
 
Project/Product Communication 68
 
Budgets, Schedules, and Miscellaneous Small Tasks 70
 
Leadership in Product Development 73
 
How Do Leaders Go Wrong? 76
 
The Roles of Accounting and Finance 77
 
Decision Points and Net Present Value (NPV) 81
 
The Bigger Picture 84
 
Driving Product Development 85
 
Working in Silos and with Stakeholders 86
 
Identifying Stakeholders 87
 
5 Getting Started - Project Approved: Product/Project Management and Engineering 95
 
Taking the Business Case from Concept to Reality 95
 
Basic Research 96
 
Applied Research 97
 
Project Management in Product Development 98
 
Why Do Projects Fail? 99
 
Traditional and Agile Project Management 101
 
Sample Project Plan - Detailed Table of Contents 103
 
A True Case Study - Company Dysfunction and a Lack of Project Management 105
 
Developing and Controlling Scope - Using a Work Breakdown Structure (WBS) 107
 
Developing a Budget and Cash Flows 108
 
Agile PM 112
 
The Vision Statement 113
 
Agile Hybrid in Action - Marketing Natural Gas in the Southeastern United States: Gas South, A True Story 115
 
Discussion Case 5.1 - A True Story: Product Development Without Project Management 117
 
6 Product Development for Small Firms and Entrepreneurs 125
 
Funding for Your Start-Up: A Necessary Ingredient 125
 
Loans from the Bank and Small Business Administration (SBA) 126
 
Funding from Venture Capitalists 127
 
Funding by Issuing Shares of Stock 128
 
Funding with Angel Investors 128
 
Other Sources of Business and Financial Assistance 129
 
Summary on Product Development and Sources of Funding 130
 
Small Firm Challenges 131
 
Lack of Structured Planning 132
 
Mar

Product details

• Authors: Tennant, David V Tennant, David V. Tennant, DV Tennant
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 30.06.2022
• EAN: 9781119780137
• ISBN: 978-1-119-78013-7
• No. of pages: 240
• Subjects: Humanities, art, music > Art > Interior design, design; Natural sciences, medicine, IT, technology > Technology > Miscellaneous; Maschinenbau, Produktentwicklung, Industrial Engineering, Mechanical Engineering, Maschinenbau - Entwurf, Mechanical Engineering - Design, Industrielle Verfahrenstechnik, Spezialthemen Industrielle Verfahrenstechnik, Spezialthemen Maschinenbau, Mechanical Engineering Special Topics, Industrial Engineering Special Topics