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CULTURE
Customers will never love your dental practice until your team members love it first. A winning culture starts with leadership and is expressed through vision, mission, actions, expression of core values, and teamwork. Through positive communication, create and preserve a unique culture focused on the customer. Differentiate your office from other dental practices by nurturing a culture of service.
CARE
Focus and dedicate time and attention to your customer service experience. Maximize your opportunity to create delighted, fulfilled, and happy patients. Through friendliness, appreciation, service, and surprises, optimize team engagement in providing outstanding patient care. Delivering amazing service consistently elevates your practice to a level of excellence.
CLIMATE
By creating a climate of team empowerment, customer service management systems are implemented to eliminatemistakes, rework, breakdowns, inefficiencies, and unwanted variations in the delivery of patient care. By prioritizing your customer service areas of improvement, service consistency is created. Five-star customer service is more than a business strategy; it is a philosophy that touches the human spirit.
About the author
Dr. Ann Marie Gorczyca is a frequent speaker on dental practice management topics. She is author of the books: It All Starts with Marketing; Beyond the Morning Huddle; At Your Service; and Take Action. As a practicing orthodontist for over thirty years, she is a Diplomate of the American Board of Orthodontics and Past President of the Northern California Angle Society of Orthodontists, and she has received numerous teaching awards. She is in private practice in Antioch, California.
