Sports Business Management Decision Making Around the Globe

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.

About the author

George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA.
Norm O'Reilly is Dean of the Graduate School of Business at the University of Maine in Portland, Maine, USA.
Antonio Dávila is Professor, HEC Business School, University of Lausanne, Switzerland.

Summary

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.

Product details

• Authors: George O''reilly Foster, Norman O'reilly, Norm O'Reilly, George Foster, Norm O’Reilly, Antonio (IESE Business School Davila, George Davila Foster, George (Stanford University Usa) O''reilly Foster, George (Stanford University Foster, Antonio Dávila, O'Reilly Norm
• Publisher: Taylor & Francis Ltd.
• Content: Book
• Product form: Paperback / Softback
• Publication date: 30.06.2020
• Subject: Social sciences, law, business > Business > Management; Guides > Sport > General, dictionaries, handbooks, yearbooks, histo
• EAN: 9780367356064
• ISBN: 978-0-367-35606-4
• Pages: 626
• Subjects: Business & Economics / General, SPORTS & RECREATION / General, SPORTS & RECREATION / Business Aspects, SPORTS & RECREATION / Reference, Event Management, Sports management & facilities, Sports management and facilities, sports governance;stakeholder analysis;event management;athlete branding;crisis response strategies;esports industry analysis;global sports industry decision making;global sporting bodies, crisis response strategies, stakeholder analysis, athlete branding, global sports industry decision making, esports industry analysis, global sporting bodies