I Am My Brand How to Build Your Brand Without Apology

I Am My Brand provides achievable techniques and tools for women to build their personal brand. This is an essential step-by-step guide to building your brand, knowing your worth, and being unapologetic about it. I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories - coupled with the author''s expertise - will support readers on their own journey to brand success and self-empowerment in work and life.The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today''s male dominated business world.>

Product details

• Authors: Springer Kubi, Kubi Springer
• Publisher: Bloomsbury
• Content: Book
• Product form: Paperback / Softback
• Publication date: 30.09.2020
• Subject: Social sciences, law, business > Business
• EAN: 9781472979117
• ISBN: 978-1-4729-7911-7
• Pages: 304
• Dimensions (packing): 13 x 19.6 x 2.2 cm
• Subjects: Marketing, Pädagogik, Unternehmensführung, Lebenshilfe, Empowerment, Women, Unternehmensführung, Unternehmensgründung, Lebenshilfe, Persönlichkeitsentwicklung und praktische Tipps, Marketing und Vertrieb, Feminism, Michelle Obama, Vermarktung, Sheryl Sandberg, Success, Personal Development, BUSINESS & ECONOMICS / Marketing / General, Entrepreneur, Personal Branding, BUSINESS & ECONOMICS / Careers / Job Hunting, Erwerbstätigkeit, Beruf / Erwerbstätigkeit, Arbeit (allgemein) / Erwerbstätigkeit, Hilfe / Lebenshilfe, Absatz / Marketing, Führung / Unternehmensführung, EDUCATION / Professional Development, BUSINESS & ECONOMICS / Women in Business, BUSINESS & ECONOMICS / Personal Success, brand marketing, personal brand, brand identity, Self-help & personal development, influence, Confidence, Advice on careers & achieving success, Freelancing, Female Entrepreneur, Sales & marketing, Lean in, Self-help, personal development and practical advice, Entrepreneurship / Start-ups, freelancers, Thrive, branding; entrepreneurship; female branding; personal brand; personal development; women; Sheryl Sandberg; Lean In; Thrive; Brand Identity; Fiona Humberstone; entrepreneur; female entrepreneur; she builds brands; women in work; influence; empowerment, Karren Brady, female branding, she builds brands, Fiona Humberstone, female freelancers, women in work