CHF 159.00

The Digitization of Business in China
Exploring the Transformation from Manufacturing to a Digital Service Hub

English · Hardback

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One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.

About the author

Young-Chan Kim
is a Senior Lecturer at the University of Greenwich, UK. Having intensely researched China and the Asia Pacific region, he has co-authored and edited six books including
Chinese Global Production Networks in the ASEAN
(Springer, 2016) and
China and Africa
(Palgrave, 2017). Young-Chan has also written several articles for academic journals.

Pi-Chi Chen
is a Lecturer at the University of Greenwich, UK. Her research interests include international business, strategy, multinational enterprises based in emerging markets, and regional innovation and development. She is co-author of
US Firms’ Business Competence in the Taiwanese IT Industry
(Springer, 2016).


Summary

One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.

Product details

Assisted by Pi-Chi Chen (Editor), Chen (Editor), Young-Chan Kim (Editor), Chen (Editor), Young-Cha Kim (Editor)
Publisher Springer, Berlin
 
Content Book
Product form Hardback
Publication date 01.01.2018
Subject Social sciences, law, business > Business > International economy
 
EAN 9783319790473
ISBN 978-3-31-979047-3
Pages 276
Illustrations XV, 276 p. 17 illus.
Dimensions (packing) 14.9 x 21.8 x 2.3 cm
Weight (packing) 504 g
 
Series Palgrave Macmillan Asian Business Series
Palgrave Macmillan Asian Business Series
Subjects Management, B, Business and Management, International business, Innovation/Technology Management, Industries, Research & development management, Sales & marketing, Consumer behavior, Management science, Industrial Management, Industry & industrial studies, Motivation research (Marketing), Asia—Economic conditions, International business enterprises, Asian Business
 

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