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Informationen zum Autor Noah Goldstein is a professor at the UCLA Anderson School of Management, where he has won awards for both teaching and research. His most recent book is The small BIG . His previous book, Yes! , also co-authored with Martin and Cialdini, is a New York Times bestseller translated in over twenty-five languages. Goldstein has also served on the Scientific Advisory Boards of two Fortune Global 500 companies. Klappentext From the authors of the international bestseller Yes!This travel-sized handbook will become your go-to key for ensuring that the world says 'yes' to you, your ideas and your requests. We all want to hear 'yes'. 'Yes' connects us to the world, and carries us into the future. So why do we find it so hard to get others to agree? And how can we improve our chances?The Little Book of Yes contains 21 short essays that outline a range of effective persuasion strategies, each proven to increase the chances that someone will agree to your request. That someone could be a friend, a colleague, a partner, a lover, a manager, a sibling, a parent, even a stranger. The timeless principles and practical lessons in this collection can be used to tackle a variety of everyday challenges, from repairing a soured relationship to negotiating a higher fee for your work, from convincing a dithering friend to take action, to building your social network and personal brand. Full of wisdom from the leaders in influence, with carefully curated advice, this little book is essential reading for any freelancer, manager, entrepreneur, parent or person who wants more from their world. Zusammenfassung The pocket-sized companion to the international bestseller Yes! that brings persuasive science into all areas of your life.
About the author
Noah Goldstein, Steve Martin and Robert Cialdini
Summary
The pocket-sized companion to the international bestseller Yes! that brings persuasive science into all areas of your life.
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Praise for Yes!
'Completely changed my way of looking at the world ... Yes! is the Freakonomics of social psychology. It's a handbook to the world. Don't miss out.
Daniel Finkelstein, Executive Editor The Times
