Blue Ocean Strategy

Argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. This book presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans.

Product details

• Authors: W. Chan Kim, Renée Mauborgne, W. Kim Chan, Ki, C Kim, R Mauborgne, Renee Mauborgne, W Cha Kim, Mauborgne
• Publisher: Harvard Business Review Press
• Content: Book
• Product form: Hardback
• Publication date: 03.02.2005
• Subject: Social sciences, law, business > Business
• EAN: 9781591396192
• ISBN: 978-1-59139-619-2
• Pages: 272
• Dimensions (packing): 16.5 x 24.5 x 2.3 cm
• Series: Harvard Business School Press; Harvard Business School Press
• Subjects: Innovation; Marktwirtschaft