Endorsements and Behavioral Advertising in Social Media under EU, Swiss, and US Law - Disclosure requirements, personality rights, and data protection

Summary

In times of constant technological developments it is crucial for commercial organizations to remain competitive in view of the growing variety of online tools for doing business. These tools include advanced marketing techniques.

This thesis analyzes the existiting legal framework in the EU, Switzerland, and the US with an attempt to suggest a balanced regulation of online service providers’ and advertisers’ activities in the context of social media advertising, having in mind the need to protect Internet users’ privacy and personality rights.

Particularly, this thesis addresses the legal concerns around the validity of consumers’ consent to the processing of their personal data and the cross-border transfers thereof, as well as the appropriate legal regime for social media endorsements.

Autorin:
Frau Dr. iur. Mané Sargsyan

Product details

• Assisted by: Mane Sargsyan (Editor), Florent Thouvenin (Editor), Rolf Weber (Editor), Rolf H. Weber (Editor)
• Publisher: Schulthess
• Languages: English
• Product format: Paperback / Softback
• Released: 01.10.2017
• EAN: 9783725577422
• ISBN: 978-3-7255-7742-2
• No. of pages: 182
• Dimensions: 155 mm x 225 mm x 13 mm
• Weight: 313 g
• Series: Centre d'étude des relations de travail; Center for Information Technology, Society and Law 03; Centre d'étude des relations de travail; ITSL. Center for Information Technologiy, Society and Law; Center for Information Technology, Society and Law 03
• Subjects: Social sciences, law, business > Law; Cookies, Unfair Competition Act, Behavioral Advertising, Data transfers