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Most researchers in organization and management studies stick to two or three traditional research methods like surveys and interviews. Sticking with the familiar is seen as a safe bet, and innovation is discouraged by academic incentives and rewards. But research participants are now suffering from 'survey fatigue', and using the same old methods runs the risk of generating the same old findings.
This book describes twelve unconventional methodologies in organization and management research. These include unconventional research settings and data sources, unconventional research designs and data collection methods, unconventional analytic approaches, and designs and methods that exploit new technology developments. The aim is to encourage dialogue and experimentation with regard to the development of innovative, unconventional approaches to organization and management research. Several commentators have criticized the way in which research methods have become more formulaic, and have argued for greater diversity in research approaches. The methodological perspective that the we adopt shapes our interpretation of the information that we gather. Different methods generate different kinds of information, leading to different ways of understanding the phenomena that we are investigating. Our methods influence our styles of theorizing, ways of thinking and reasoning, and forms of writing and reporting research.
This book will be of value to academic researchers in organization and management studies, Doctoral candidates, and Masters students on MBA and similar programmes.
About the author
Alan Bryman is Emeritus Professor of Organizational and Social Research at the University of Leicester School of Business, UK. His research interests focus on methodology, leadership, organizational analysis, Disneyization, and theme parks. He has published on social and organizational research methods, including two leading textbooks (Social Research Methods, and Business Research Methods) which have been translated into numerous other languages, and he has a specific interest in leadership in higher education.
David Buchanan is Emeritus Professor of Organizational Behaviour at Cranfield University School of Management, UK. His research interests lie with change management and organization politics. He is co-author of a leading text in organizational behaviour, and co-editor with Alan Bryman of The Sage Handbook of Organizational Research Methods (2009). Current projects include studies of change in healthcare, post-crisis change, and the implications of new technology for the role of the HR function.
Summary
Most researchers in organization and management studies keep to the same traditional research methods-like surveys and interviews. But research participants are now suffering from 'survey fatigue', and using the same old methods runs the risk of generating the same findings. This book encourages the development of unconventional methodologies.
Additional text
At a time it is common to bemoan research which is rather boring this stimulating book conceived by Alan Bryman and David Buchanan points out that methods matter and that most researchers use a limited range of conventional approaches which affects what they see and how they see it. Furthermore researchers' methodological perspective also shapes their interpretation of the research. They point the way forward for more adventurous research with unconventional approaches to methodology including unconventional settings, unconventional research design and data collection, and unconventional analytic approaches.
Report
Bryman and Buchanan have assembled an interesting and rigorous set of chapters designed to introduce readers to some of the most novel approaches to data collection, research design, and data analysis. Importantly, this assemblage includes ideas sampled from a broad array of disciplines spanning quantitative, qualitative, and mixed methods domains. I strongly recommend this book to any scholar seeking to expand the tools comprising his or her methodological tool chest. James M. LeBreton, Professor of Psychology, Pennsylvania State University, and Editor of Organizational Research Methods
