Fr. 52.50

Fashionability - Abraham Moon and the Creation of British Cloth for the Global Market

English · Paperback / Softback

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Description

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This book examines the history of design and innovation at Abraham Moon and Sons of Guiseley. It is an exciting story of two families, the Moons and the Walshes, who created one of Yorkshire's longest-living woollen mills that today serves global brands such as Dolce & Gabbana, Ralph Lauren Purple Label, and Burberry.

List of contents










Introduction
1 The case of the grey tweed
2 Looking good
3 The wider world
4 Moving upmarket
5 From necessity to fashion
6 Adjustments
7 What's next?
8 Reinvention
9 Fashionability: The way forward
Index

About the author










Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society, and Professor of Business History at the University of Leeds

Summary

This book examines the history of design and innovation at Abraham Moon and Sons of Guiseley. It is an exciting story of two families, the Moons and the Walshes, who created one of Yorkshire’s longest-living woollen mills that today serves global brands such as Dolce & Gabbana, Ralph Lauren Purple Label, and Burberry. -- .

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