Social Marketing Theoretical and Practical Perspectives

This volume brings together academic, governmental, and for-profit experts on advertising to address issues of social marketing, which represents an increasingly important corner of marketing. For marketers, consumer psychologists, and policy makers.

About the author

Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt

Summary

This volume brings together academic, governmental, and for-profit experts on advertising to address issues of social marketing, which represents an increasingly important corner of marketing. For marketers, consumer psychologists, and policy makers.

Product details

• Authors: Goldberg, Role of Advertising in Social Marketing
• Assisted by: Marvin E. Goldberg (Editor), Martin Fishbein (Editor), Susan E. Middlestadt (Editor), Goldberg Marvin E. (Editor), Fishbein Martin (Editor), Middlestadt Susan E. (Editor)
• Publisher: Taylor and Francis
• Content: Book
• Product form: Hardback
• Publication date: 31.12.2018
• Subject: Social sciences, law, business > Business > Miscellaneous; Non-fiction book > Politics, society, business > Society
• EAN: 9780805824995
• ISBN: 978-0-8058-2499-5
• Pages: 474
• Dimensions (packing): 15.6 x 23.4 x 2.9 cm
• Weight (packing): 861 g
• Series: Lea's Communication (Hardcover
• Subjects: Advertising, CSM, Market research, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / Research, SOCIAL SCIENCE / Human Services, Nonprofit, Social welfare & social services, Social issues & processes, Social welfare and social services, Social and ethical issues, Nonprofit organizations, consumer psychology, public health policy, HIV prevention, Pro-Environmental Behavior, FTC, Health behavior change, social marketing campaigns, tobacco prevention strategies, community-based intervention programs, pro-environmental actions, psychographic profiling, SOC Model, FTC Method, Antismoking Ads, Mammography Guidelines, Tar Yields, Aid Community Demonstration Project, Nicotine Yields, Yield Cigarette, High Blood Pressure Education Program, Antismoking PSAs, Role Model Stories, National High Blood Pressure Education, Tar Cigarettes, Lower Tar