Economics of Strategy - 7th Edition

Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.

Product details

• Authors: David Besanko, David Dranove Besanko, David Dranove, Scott Schaefer, Mark Shanley, Mark Scha Shanley
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 06.01.2017
• EAN: 9781119378761
• ISBN: 978-1-119-37876-1
• No. of pages: 544
• Dimensions: 205 mm x 255 mm x 22 mm
• Subjects: Social sciences, law, business > Business > Economics; Führung, Mikroökonomie, Volkswirtschaftslehre, Strategisches Management, Economics, Business & management, Strategic management, Microeconomics, Wirtschaft u. Management, Management f. Führungskräfte, Management / Leadership