Strategic Corporate Communication

This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique ''reverse engineering'' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations.This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.>

Product details

• Authors: Richard Stanton
• Publisher: Bloomsbury Academic
• Content: Book
• Product form: Paperback / Softback
• Publication date: 31.10.2016
• Subject: Social sciences, law, business > Business > Advertising, marketing
• EAN: 9781137544070
• ISBN: 978-1-137-54407-0
• Pages: 210
• Dimensions (packing): 15 x 23.2 x 1.6 cm
• Subjects: Image, B, Media, Media Studies, Business and Management, Reputation, Public Relations, Rhetoric, Corporate Communication/Public Relations, Management science, Organizational and Strategic Communication