Internet Retailing and Future Perspectives

With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching e-commerce.

About the author

Eleonora Pantano is a Senior Lecturer in Marketing at University of Bristol, UK
Bang Nguyen is an Associate Professor of the Marketing Department at East China University of Science and Technology, China.
Charles Dennis is a Professor of Consumer Behaviour at Middlesex University London, UK
Sabine Gerlach is a Lecturer in Marketing at the University of Lincoln, UK.
Bill Merrilees is Professor of Marketing at Griffith University, Australia

Summary

With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching e-commerce.

Product details

• Authors: Eleonora (Middlesex University Pantano, Bang (East China University of Science and Technology Nguyen, Charles (Middlesex Business School Dennis, Sabine (University of Lincoln Gerlach, Eleonora Nguyen Pantano, Bang Nguyen, Sabine Gerlach, Eleonora Pantano, Charles Dennis, Bill Merrilees, Dennis Charles, Pantano Eleonora, Gerlach Sabine, Eleonora (University of Bristol Pantano, Nguyen Bang
• Publisher: Taylor & Francis Ltd.
• Content: Book
• Product form: Paperback / Softback
• Publication date: 05.12.2016
• Subject: Social sciences, law, business > Business > Advertising, marketing
• EAN: 9781138940529
• ISBN: 978-1-138-94052-9
• Pages: 364
• Subjects: BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Multi-Channel Retailing, E-commerce: business aspects, Sales & marketing, Sales and marketing, electronic word-of-mouth, consumer behaviour analysis, web usability research, digital commerce strategy, online retail business models, mobile shopping trends