Qualitative Research in Digital Environments A Research Toolkit

Informationen zum Autor Alessandro Caliandro is a Lecturer in Branding and Digital Media at the School of Media and Performing Arts! Middlesex University London! UK.Alessandro Gandini is a Lecturer in Digital Media Management and Innovation at the Department of Digital Humanities! King's College London! UK. Zusammenfassung This book will be a valuable guide to qualitative reserach for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology. Inhaltsverzeichnis Part 1: Introduction 1. Qualitative and digital ethnographic approaches to research online environments 2. How to study online interaction Part II: The toolkit 3. Research design 4. Data collection 5. Organizing the data 6. Data analysis Part III: Conclusions 7. Mixing Methods: Integrating digital data with other methodological approaches 8. From the medium to the actor: "digital sociology" and the advancement of digital and social media research Part IV: Case Studies 9. Directioners 10. Collaborative communities (Multi-platforms/Mixed Methods) 11. Hipsters 12. Music Mapping 13. Louis Vuitton

Product details

• Authors: Alessandro Gandini Caliandro, Alessandro Gandini, Alessandro (University of Milan Caliandro, Alessandro (Middlesex University Gandini, Gandini Alessandro, Caliandro Alessandro, Alessandro Caliandro
• Publisher: Taylor & Francis Ltd.
• Content: Book
• Product form: Hardback
• Publication date: 12.12.2016
• Subject: Natural sciences, medicine, IT, technology > Natural sciences (general)
• EAN: 9781138188686
• ISBN: 978-1-138-18868-6
• Pages: 240
• Subjects: Market research, BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Marketing / Research, REFERENCE / Research, E-commerce: business aspects, Research methods: general, Qualitative Data Analysis, Research methods / methodology, Digital Ethnography, online community research, internet culture studies, digital sociology toolkit, social media methodology, qualitative methods for online environments