Fr. 112.20

Oliver

Marketing Today

English · Paperback / Softback

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Description

Summary

This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels; competition; saturation; and internationalism. Examples are taken from many international companies, for example Ford, Pirelli, Benetton, Mars, Coca-Cola, and Proctor and Gamble.

Product details

Authors	Oliver
Publisher	Pearson Academic

Languages	English
Product format	Paperback / Softback
Released	01.01.1995

EAN	9780132030014
ISBN	978-0-13-203001-4
No. of pages	592
Weight	1660 g
Series	Prentice Hall Prentice Hall
Subject	Social sciences, law, business > Business > Advertising, marketing

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