Oliver - Marketing Today

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CHF 112.20

Oliver

Marketing Today

English · Paperback / Softback

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Description

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Summary

This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels; competition; saturation; and internationalism. Examples are taken from many international companies, for example Ford, Pirelli, Benetton, Mars, Coca-Cola, and Proctor and Gamble.

Product details

Authors Oliver
Publisher Pearson Academic
 
Content Book
Product form Paperback / Softback
Publication date 01.01.1995
Subject Social sciences, law, business > Business > Advertising, marketing
 
EAN 9780132030014
ISBN 978-0-13-203001-4
Pages 592
Weight (packing) 1,660 g
 
Series Prentice Hall
Prentice Hall
 

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