Entrepreneurial Marketing for Smes

Informationen zum Autor Luca Cacciolatti is Associate Professor and Senior Lecturer of Marketing at University of Westminster, UK. His research interests include SME marketing and marketing decision making, marketing intelligence and strategic marketing. Soo Hee Lee is Professor of Organization Studies at Kent Business School, University of Kent, UK. His research focuses on comparative institutions, innovation systems, and digital convergence and remediation of creative practice in arts and design. Klappentext Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge. Zusammenfassung Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs! and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

Product details

• Authors: Luc Cacciolatti, Luca Cacciolatti, Luca Lee Cacciolatti, Soo Hee Lee
• Publisher: Palgrave UK
• Languages: English
• Product format: Hardback
• Released: 26.10.2015
• EAN: 9781137532565
• ISBN: 978-1-137-53256-5
• No. of pages: 225
• Subjects: Natural sciences, medicine, IT, technology > Natural sciences (general); Social sciences, law, business > Business > Advertising, marketing; Marketing, Management, Operations Research, B, Leadership, Market research, Business Strategy/Leadership, Small businesses & self-employed, small business, Operations Research/Decision Theory, Operations Research and Decision Theory, business strategy, Management & management techniques, Management decision making, Management science, Operational research, Decision Making, Development Economics, Development economics & emerging economies, Business Strategy and Leadership, Palgrave Business & Management Collection