Michael Solomon, Michael R Solomon, Michael R. Solomon - Consumer Behavior : Buying, Having, and Being 8th ed

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Michael Solomon, Michael R Solomon, Michael R. Solomon

Consumer Behavior : Buying, Having, and Being
8th ed

English · Paperback / Softback

Description

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For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

Product details

Authors Michael Solomon, Michael R. Solomon, Michael R Solomon
Publisher Prentice Hall
 
Content Book
Product form Paperback / Softback
Publication date 12.06.2008
Subject Social sciences, law, business > Business
 
EAN 9780135153369
ISBN 978-0-13-515336-9
Dimensions (packing) 21.8 x 27.5 x 2.4 cm
 

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