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Informationen zum Autor TIM JACKSON is Principal Lecturer at the London College of Fashion, UK, specialising in luxury brand management, fashion buying and marketing. David Shaw worked in fashion buying for over 20 years for some of the UK's most famous high street fashion retailers. He is now an academic, consultant trainer and writer on fashion retailing and marketing. David has lectured at the London College of Fashion, Nottingham Trent University, Middlesex University, University of Surrey, Northumbria University and The Institute Marangoni in the UK, as well as the Dublin Institute of Technology and Macquarie University, Sydney. He has previously published four titles on fashion buying, marketing and management for Routledge, Macmillan and Springer-Verlag. DAVID SHAW is one of the UK's leading fashion marketing & retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. Klappentext The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. Zusammenfassung The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. Inhaltsverzeichnis Introduction Role of Buying and Garment Technologist Role of Merchandising Design Market Planning for Fashion Retailers Buying and Law Merchandise Planning Sourcing and Supply Chain Management Stock Management and Distribution Retail Formats and Visual Merchandising Future Trends in Modern Buying and Merchandising Glossary.
