Financial services marketing 1st ed

The Financial Services Environment. The Financial Services Consumer. Identifying and Targeting Financial Prospects. Development and Management of Financial Products. Branch Networks and Distribution Through Branches. Technology-Driven Distribution Channels. Pricing for Financial Services. Financial Services Promotion. Customer Retention and Customer Loyalty. Relationship Marketing. Corporate Financial Services Marketing. Projects.

Product details

• Authors: Harrison, Tina Harrison
• Publisher: Financial Times Management
• Languages: English
• Product format: Hardback
• Released: 26.04.2000
• EAN: 9780273632979
• ISBN: 978-0-273-63297-9
• Series: Financial Times; Financial Times
• Subject: Social sciences, law, business > Business