Description
The process and perils of naming products, companies and brands.
Product details
| Authors | Neil Taylor |
| Publisher | Cyan Books |
| Content | Book |
| Product form | Paperback / Softback |
| Publication date | 30.11.2006 |
| Subject |
Social sciences, law, business |
| EAN | 9781904879701 |
| ISBN | 978-1-904879-70-1 |
| Pages | 192 |
| Dimensions (packing) | 15.9 x 23.4 x 1.5 cm |
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