Marketing Libraries in a Web 2.0 World

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

About the author

Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India

Product details

• Assisted by: Dines Gupta (Editor), Dinesh Gupta (Editor), Dinesh K. Gupta (Editor), SAVARD (Editor), Savard (Editor), Rejean Savard (Editor), Réjean Savard (Editor)
• Publisher: De Gruyter
• Languages: English
• Product format: Hardback
• Released: 06.07.2011
• EAN: 9783110263312
• ISBN: 978-3-11-026331-2
• No. of pages: 161
• Dimensions: 160 mm x 16 mm x 228 mm
• Weight: 410 g
• Series: IFLA Publications; IFLA Publications; ISSN
• Subjects: Social sciences, law, business > Media, communication > Book trade, library system; Marketing, Management, Bibliothek, Vermarktung, Bücherei, Verlagswesen und Buchhandel, Presse und Journalismus, Informationsmanagement, Sortimentsbuchhandel, Buchhandel - Buchhändler, LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General, Verlag - Verlagskaufmann - Verlagswesen, Bibliotheks- und Auskunftsdienste, Bibliotheks-, Archiv- und Informationsmanagement, Management / Informationsmanagement, Business / Management, Absatz / Marketing, Bibliothek: EDV, Internet und elektronische Ressourcen