Marketing-Erfolgsfaktoren im Handel

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Marketing-Erfolgsfaktoren im Handel

German · Paperback / Softback

Description

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About the author

Univ.-Professor Dr. Manfred Bruhn ist Ordinarius für Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensführung, am Wirtschaftswissenschaftlichen Zentrum (WWZ) der Universität Basel und Honorarprofessor an der Technischen Universität München

Product details

Publisher Campus Verlag
 
Content Book
Product form Paperback / Softback
Publication date 01.01.1987
Subject Social sciences, law, business > Business > Advertising, marketing
 
EAN 9783593338798
ISBN 978-3-593-33879-8
Pages 140
Height (packing) 21 cm
Weight (packing) 223 g
 
Series Schriftenreihe der European Business School > Bd.1
 

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