Essentials of Strategic Management with Connect Plus Access Code The Quest for Competitive Advantage

"Essentials of Strategic Management" presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of "Essentials of Strategic Management" is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring "both" the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

Product details

• Authors: John Gamble, Jr. Arthur Thompson, Margaret Peteraf, John E. Gamble, Margaret A. Peteraf, Arthur A. Thompson, Arthur Thompson, John E Gamble, Margaret A Peteraf
• Publisher: McGraw-Hill Education
• Content: Book
• Product form: Paperback / Softback
• Publication date: 05.03.2014
• Subject: Social sciences, law, business > Business > Management
• EAN: 9781259280627
• ISBN: 978-1-259-28062-7
• Dimensions (packing): 20.3 x 25.1 x 1.5 cm
• Weight (packing): 726 g
• Subjects: BUSINESS & ECONOMICS / Strategic Planning; BUSINESS & ECONOMICS / Management; Business / Economics / Finance