Read more
Informationen zum Autor CHERYL BURGESS and MARK BURGESS are founders of Blue Focus Marketing, an award-winning social branding consultancy and recipient of the 2012 MarketingSherpa Reader's Choice Award for Best Social Media Marketing Blog. Connect via Twitter @ckburgess, @mnburgess, @BlueFocus, @SocialEmployee.www.bluefocusmarketing.com Klappentext Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing , and coauthor, Facebook Marketing "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review " The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules Zusammenfassung Great brands have always started on the inside! but why are companies taking so long to leverage the great opportunities offered by internal social media? This book deals with this potential and provides guidance for businesses everywhere. Inhaltsverzeichnis Foreword by David C. Edelman Introduction Part I Weathering a Sea Change Chapter 1 The New Normal-Even Change Is Changing Chapter 2 The Blue Focus Marketing® Social Employee Möbius Model(TM) Chapter 3 Brands Under Pressure Chapter 4 The Social Employee-Lines Blur Between Brands, Employees, and Customers Part II How Great Companies Build Social Cultures Chapter 5 IBM-Making Connections One Employee at a Time Chapter 6 How Adobe Manages Social Media Using Guardrails Chapter 7 How Dell Learned to SMaC-U into Social Success Chapter 8 How Cisco Built a Powerful Employee Network Chapter 9 How the Southwest Way Creates Competitive Advantage Chapter 10 AT&T: B2B Social Networking at Its Best Chapter 11 How Acxiom and Domo Are Leading the Charge Part III Recalculating Your Route Chapter 12 How Social Executives Drive Brand Value Chapter 13 Finding Education in the Social University Chapter 14 Building Communities of Shared Interest Chapter 15 How Content Marketing Empowers Social Employees Chapter 16 The Blue Focus Marketing 10 Commandments of Brand Soul Glossary Notes Acknowledgments Index ...
About the author
CHERYL BURGESS and MARK BURGESS are founders of Blue Focus Marketing, an award-winning social branding consultancy and recipient of the 2012 MarketingSherpa Reader's Choice Award for Best Social Media Marketing Blog. Connect via Twitter @ckburgess, @mnburgess, @BlueFocus, @SocialEmployee. www.bluefocusmarketing.com
