Rhetoric

Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the 'art of persuasion', it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defence of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from Ancient Greece, medieval Islamic preaching, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Product details

• Authors: Richard Toye, Toye Richard, Richard (Professor of Modern History Toye
• Publisher: Oxford University Press Trade
• Content: Book
• Product form: Paperback / Softback
• Publication date: 15.03.2013
• Subject: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Social sciences, law, business > Sociology
• EAN: 9780199651368
• ISBN: 978-0-19-965136-8
• Dimensions (packing): 11 x 17.4 x 0.8 cm
• Series: Very Short Introductions, A VERY SHORT INTRODUCTION, A Very Short Introductions > 346, A VERY SHORT INTRODUCTION, Very Short Introductions, A Very Short Introductions
• Subjects: Discourse Analysis; English; LANGUAGE ARTS & DISCIPLINES / Linguistics / Semantics; Semantics, discourse analysis, stylistics