Hospitality Branding

Klappentext Skillfully blending the knowledge of recent history! the wisdom of new research! and promise of future trends! this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment. Zusammenfassung Skillfully blending the knowledge of recent history, the wisdom of new research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.

Product details

• Authors: Chekitan Dev, Chekitan S. Dev, Chekitan S Dev
• Publisher: Cornell University Press
• Content: Book
• Product form: Hardback
• Publication date: 01.11.2012
• Subject: Social sciences, law, business > Business > Advertising, marketing
• EAN: 9780801452031
• ISBN: 978-0-8014-5203-1
• Pages: 192
• Series: Cornell Hospitality Management: Best Practices; Cornell Hospitality Management; Cornell Hospitality Management: Best Practices; Cornell Hospitality Management