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Zusatztext BERG TITLES ARE of a more academic bent, so Geraldine Howell's new book may not be for those seeking an introductory guide to the make-do-andmend era. That said, it would still be a highly readable account for the uninitiated - just be aware that it is deemed a 'comprehensive analysis', and that it most certainly is! Informationen zum Autor Geraldine Howell is an independent scholar based in the UK. Klappentext A comprehensive analysis of Second World War dress practice and appearance, this study places dress at the forefront of a complex series of cultural chain reactions. As lives were changed by the conditions of war, dress continued to reflect important visual narratives regarding class, gender and taste that would impact significantly on public consciousness of equality, fairness and morale. Using new archival and primary source evidence, Wartime Fashion clarifies how and why clothing was rationed, and repositions style and design during the war in relation to past expectations and ideas about clothes and fabrics. The book explores the impact of war on the dress and appearance of civilian women of all classes in the context of changing social and economic infrastructures created by the national emergency. The varied research elements combined in this book form a rounded and definitive account of the dress history of British women during the Second World War. This is essential reading for anyone with an active interest in the field, whether personal or professional. Vorwort From rationed and repurposed fashion to high-end glamour, this accessible book examines the ways in which dress and appearance changed during the Second World War and reflected new attitudes to class, gender and taste. Zusammenfassung Wartime Fashion is a detailed overview of the impact of the war on women's dress in Britain, from haute couture to recycled and rationed fashion. Inhaltsverzeichnis Introduction Buying into Fashion: The Social Background Shopping for Fashion in the Pre-War years Being Chic and Being British The Healthy Body and the Politics of Fitness Evacuation Fashions for a Phoney War Calls for Rationed Fashion Setting the Ration The Utility Clothing Scheme Assessing the Impact of Clothes Rationing Home Front Clothing Initiatives Clothes for Coupons Keep Smiling Through: Good Health and Natural Beauty Utility and Austerity Conclusion Bibliography Index ...
