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Created by the continuous feedback of a "student-tested, faculty-approved" process MM, 3E uses a visually appealing succinct approach, tear-out review cards for students and instructors, and a consistent online offering with CourseMate's eBook and interactive digital tools to focus on the core concepts and applications of today's marketing management. This engaging solution is available at a value-based price with an exciting approach that's proven to increase retention and outcomes.
MM, 3E employs an integrated marketing management framework using new and proven learning features to detail key concepts, while useful exhibits and graphics further describe key principles. This magazine-style book incorporates the latest statistics as well as new coverage that highlights the importance of social media as well as the impact of consumer behavior on successful marketing management. An accompanying complete set of cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM, 3E chapters. Trust the unique MM, 3E's comprehensive content and complete resources to help your students better understanding and apply marketing management for business success.
About the author
Dawn Iacobucci is the Coca-Cola Distinguished Professor of Marketing and Head of the Marketing Department at the University of Arizona in Tucson. She was previously professor of marketing at the Kellogg School of Management, Northwestern University.
Summary
Created by the continuous feedback of a "student-tested, faculty-approved" process, MM, 3E delivers a visually appealing, succinct print approach with tear-out reference cards for students and instructors, and online CourseMate study tools and interactive eBook. The MM, 3E book and learning resources are all offered at a value-based price with a unique approach that's proven to increase retention and strengthen learning outcomes. MM, 3E provides a concise presentation of the core concepts and applications of contemporary marketing management with new coverage of the importance of social media as well as the impact of consumer behavior on successful marketing management.
