English for marketing and advertising : manuel

English for

Marketing and Advertising

• 
  
  English for Marketing and Advertising
  is designed for :




• those people who are studying English with a special focus on the world of marketing and the advertising media;


• people working in the fields of marketing, advertising and communication who need to brush up on their English.




• 
  
  English for Marketing and Advertising
  is suitable for work in class or for self-study.


• Each of the 12 units of English for Marketing and Advertising covers one particular theme - targeting the consumer, choosing the media, product endorsement, organising a campaign, ethical advertising, etc.


• Within each unit, the activities vary from vocabulary work to free discussion and are based for the most part on authentic material, both written and visual.


• The "Language in use" section in each chapter presents and practises a point of grammar that needs particular attention.


• 
  
  English for Marketing and Advertising
  is also :




• a 60-minute CD containing dialogues, interviews and discussions for listening comprehension ;


• a "corrigé" of the exercises.

Product details

• Authors: Peter Strutt, Strutt, STRUTT PETER, Peter Strutt
• Publisher: Belin
• Content: Book
• Product form: Paperback / Softback
• Publication date: 16.02.2004
• Subject: Education and learning > Miscellaneous
• EAN: 9782701128313
• ISBN: 978-2-7011-2831-3
• Pages: 143
• Dimensions (packing): 20 x 25 cm
• Weight (packing): 368 g