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Informationen zum Autor ABOUT THE AUTHORS Kathryn McKelvey is a Reader at Northumbria University, in the School of Design. She teaches drawing and visual communication to Motion Graphics and Animation students, but fashion remains a key component for her own research. Kathryn has worked in the fashion forecasting industry in New York as an illustrator and designer. Janine Munslow is the head of fashion at Northumbria University. Previously, Janine worked as a fashion and textile designer in London, before setting up her own design label partnership, Guerrilla Farm, wholesaling in Europe, USA and the Far East, and with established fashion outlets in London. Klappentext Shows how the design process can be successfully applied to satisfy market needs and trendsFashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.Fashion Design sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your skills steadily.Fashion Design, 2nd Edition:* Shows how the design process can be successfully applied to satisfy market needs and trends* Has a problem solving approach, with practical design projects and portfolio exercises to encourage readers to develop their innovation, experimentation and versatility* Pays special attention to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry. Zusammenfassung Shows how the design process can be successfully applied to satisfy market needs and trends Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process. Inhaltsverzeichnis Acknowledgements iii Contents iv Preface vi Introduction 1 Flow chart 2 Analysing the brief 3 Innovation - exercises 5 Developing designs - quick start exercise13 Research 14 Design process 34 Specialist markets 114 Collections 121 Decision making 128 Design using the computer 132 Promotion 138 Promotion - styling 146 The Portfolio 148 Fashion careers 156 Case studies 175 Bibliography 224 Index 225 ...
