Switch: How to Change Things When Change Is Hard

Informationen zum Autor Chip and Dan Heath Klappentext We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds the brothers Heath prove that deceptively simple methods can yield truly extraordinary results. Zusammenfassung We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Product details

• Authors: Chip Heath, Dan Heath, Heath Dan, Heath Chip
• Publisher: Random House Business
• Content: Book
• Product form: Paperback / Softback
• Publication date: 31.07.2011
• Subject: Social sciences, law, business > Business
• EAN: 9781847940322
• ISBN: 978-1-84794-032-2
• Pages: 305
• Dimensions (packing): 13 x 19.8 x 2 cm
• Series: rh Business Books; rh Business Books
• Subjects: Marketing, Management, Unternehmensführung, Design, Strategie (wirtschaftlich), Business, Economy, Change Management, Leadership, Economics, Strategy, Finance, BUSINESS & ECONOMICS / Strategic Planning, Money, John Boyne, Creative Writing, SELF-HELP / Personal Growth / General, How to, Data, Self help, SELF-HELP / Compulsive Behavior / General, business analysis, Bhagavad Gita, Business innovation, Career, Predictive Analytics, Work, Data Analytics, business strategy, Critical Thinking, Organizational behaviour, business book, business books, economics books, bill bryson a short history of nearly everything, ben goldacre, Chicken soup for the soul, adaptive markets, personality and power, amazon help, the edge of everything