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Informationen zum Autor ANDRZEJ KOZMINSKI is Professor at the Academy of Entrepreneurship and Management, Warsaw, Poland.GEORGE YIP is Beckwith Professor of Management Studies in Marketing and Strategy at the Judge Institute of Management Studies, University of Cambridge. Klappentext Strategies for Central and Eastern Europe provides a unique and cutting-edge analysis of the future for big business in the former Soviet states of Central and Eastern Europe. The dramatic political changes of the 1990s were swiftly accompanied by high levels of foreign investment. However, many multinational companies are still grappling with the integration of the region into their global strategy. This book responds to their difficulties and provides a framework for the development of successful global, regional and country strategies. Chapters by regional experts provide specific practical guidance on the local economic, trade, institutional and cultural factors affecting successful implementation. They look at Hungary, Poland, Czech Republic, Slovak Republic, Slovenia, Romania, Bulgaria and the Ukraine .Star ratings summarise the opportunities in each country and include lists of top investors, exporters, multinationals and local companies in the region. Zusammenfassung Strategies for Central and Eastern Europe provides a unique and cutting-edge analysis of the future for big business in the former Soviet states of Central and Eastern Europe. Inhaltsverzeichnis Evaluating the Central and Eastern European Opportunity: Eastern Promise Hungary: Goulash Capitalism Poland: From Solidarity to Solid Economy The Czech Republic: A Window of Opportunity Slovakia: Seeking Alliances Slovenia: Small is Successful The Baltic States: Trading Hub Romania: Resources for the Region Bulgaria: Building on the Black Sea Ukraine: Europe's Frontier Conclusions: The Sun Rises in the East
