André Micallef, André Micallef, MICALLEF, Micallef a - Le Marketing Fondements Techniques Evaluation

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André Micallef, André Micallef, MICALLEF, Micallef a

Le Marketing Fondements Techniques Evaluation

French · Paperback / Softback

Description

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Montre que le marketing se construit en trois séquences itératives (évaluation, stratégie et déroulement opérationnel), centre la démarche sur le concept de positionnement du produit défini par la focalisation et la segmentation stratégique.

Product details

Authors Micallef a, André Micallef, MICALLEF, André Micallef
Publisher Management et Societe
 
Languages French
Content Book
Product form Paperback / Softback
Publication date 30.12.1992
Subject Guides
 
EAN 9782912647023
ISBN 978-2-912647-02-3
Dimensions (packing) 13.5 x 20.9 x 1.1 cm
Weight (packing) 250 g
 
Series ESSENTIELS GESTION
Les essentiels de la gestion
 

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