Ulteriori informazioni
This book examines the on-site experiences of film-induced tourists at various film locations, including locations from The Lord of the Rings, Star Wars and The Sound of Music. The study attempts to understand the needs and wants of film location tourists and also examines how to use films for destination marketing.
Sommario
Part 1: Film Tourism - An Overview 1 Introduction 2 Destination Marketing through Film 3 Film Locations as Touristic Places 4 Profiling Film Location Tourists Part 2: The Experiences of Film Location Tourists 5 The Spiritual Location Encounter 6 The Physical Location Encounter 7 The Social Location Encounter Part 3: Conclusion 8 Characteristics of the Film Location Encounter 9 Implications and Future Directions
Info autore
Stefan Roesch has worked in the tourism industry for over fifteen years and is currently Deputy Managing Director for CenTouris, a market research and tourism consulting institute based at the University of Passau, Germany. He is also a freelance consultant in film tourism, an area he has been researching for ten years. As part of his doctoral thesis Stefan undertook fieldwork research on several case studies, including The Lord of the Rings in New Zealand, Star Wars in Tunisia and The Sound of Music in Austria. He regularly speaks at international conferences and advises the industry on how to utilise film for marketing strategies. In 2013, Stefan founded the film production company Punakaiki Productions.
Riassunto
This book examines the on-site experiences of film-induced tourists at various film locations, including locations from The Lord of the Rings, Star Wars and The Sound of Music. The study attempts to understand the needs and wants of film location tourists and also examines how to use films for destination marketing.
