Product and Market Development for Subsistence Marketplaces

Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them.

Riassunto

Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them.

Dettagli sul prodotto

• Autori: Rosa
• Con la collaborazione di: Joseph L. C. Cheng (Editore), Michael A. Hitt (Editore), Jose Antonio Rosa (Editore), Madhubalan Viswanathan (Editore)
• Editore: Jai Press Inc.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 29.06.2007
• EAN: 9780762313969
• ISBN: 978-0-7623-1396-9
• Pagine: 360
• Dimensioni: 161 mm x 240 mm x 24 mm
• Peso: 705 g
• Serie: Advances in International Mana
• Categoria: Scienze sociali, diritto, economia > Economia > Altro