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Informationen zum Autor Jerry W. Gilley and Steven A. Eggland are the authors of Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, published by Wiley. Klappentext Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effective and contribute to the corporate bottom line. Step by step, explains how to develop and implement a comprehensive strategic marketing plan. Zusammenfassung The authors show how to use a range of marketing tools! including client research! cost/benefit analyses! and promotion to heighten the visibility of Human Resource Development! earn employee commitment to programmes and ensure that programmes contribute to the corporate bottom line. Inhaltsverzeichnis 1. Why HRD Professionals Must Be Marketing Oriented 2. Placing the Organization's Needs First: Meeting Expectations forHRD 3. Generating Interest and Participation in Training 4. Initiating a Strategic Marketing Plan for HRD: The FirstSteps 5. Market Research and Segmentation: Offering the Right Program atthe Right Time 6. Setting Program Prioroties and Allocating Limited Sources 7. Weighing the Costs and Benefits of Proposed Programs 8. Raising the Visibility of HRD Within the Organization 9. Communicating the Values and Benefits of HRD Persuasively 10. Putting Plans into Action: Sixteen Steps for Marketing HRDSuccessfully
