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With 23 illustrations to guide the reader, real-world case studies from companies like Netflix and Whoop, and expert insights from industry thought leaders,
The Salt Test is an essential roadmap for innovators.
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With over two decades in the technology industry, Kingsley has been at the forefront of digital innovation, working with both groundbreaking startups and corporate innovators. Having played a key role in two successful startup exits and contributed to a venture that raised $180M in investment, Kingsley understands what it takes to turn an idea into a scalable success.His expertise in product development has shaped products used by global brands such as Disney, Snapchat, and EA Sports, reaching millions of users worldwide. A firm believer in testing assumptions and iterating for success, Kingsley brings a wealth of experience in navigating the challenges of innovation-whether within a startup environment or a corporate setting.In The Salt Test, he distills years of hands-on experience into a practical framework designed to help entrepreneurs and innovators take their products from concept to scale, avoiding the common pitfalls that lead to failure. With a passion for building and advising high-growth ventures, Kingsley continues to work at the cutting edge of technology, helping businesses bring bold ideas to life.
