The Big Blue Machine - How Tory Campaign Backrooms Changed Canadian Politics Forever

Riassunto

The story of a formidable campaign organization — "the Big Blue Machine" — that ran a string of successful Progressive Conservative Party campaigns in a several provinces over four decades. Devoted to the art of winning campaigns, it pioneered new techniques in polling, advertising, fundraising, communications, and policy development.

Dettagli sul prodotto

• Autori: J Patrick Boyer
• Editore: Dundurn Press
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 03.11.2015
• EAN: 9781459724495
• ISBN: 978-1-4597-2449-5
• Pagine: 528
• Dimensioni: 160 mm x 234 mm x 36 mm
• Peso: 953 g
• Categoria: Scienze sociali, diritto, economia > Scienze politiche > Scienze politiche e cittadinanza attiva