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Globalization is a force with a strong, analyzable impact on management practices. Rao and his contributors explore its implications and show how globalization's impacts differ by sector and region of the world. Taking a comprehensive and integrated approach to the managerial implications of globalization, they report research on six groups of critical issues: the environmental, micromanagerial, the exporter-importer interaction, market communications, sectoral management, and regional management. Academicians and executive policy makers concerned with the internationalization of business will find the book of special importance. It may also be used as a text supplement in graduate courses in international business and marketing.
Rao's contributors focus primarily on the managerial implications of the globalization process that are of most concern to management today. Combining conceptualization with empirical research, they show how pervasive is the environmental force of globalization, and focus on such up-to-date concerns as relationship marketing and the complex issues of importer-exporter interaction. The result is a useful insight into the interaction processes that govern international trading. The contributors focus too on the unique impacts of globalization on information technologies, the services industry, and small and medium-sized firms. They also investigate the phenomena of newly emerging markets struggling to embrace free market systems and identify the challenges and opportunities these markets offer and how distinctly different they are from one market to another.
Sommario
Introduction
Environmental Issues
Micromanagement Issues
Importer-Exporter Interaction Issues
Market Communications Issues
Sectoral Management Issues
Managerial Issues in Regional Markets
Bibliography
Index
Info autore
C. P. RAO is President of Marketing & Management Consultants, Pittsburgh, Pensylvania. With a doctorate in Business Administration from the University of North Carolina, Chapel Hill, he was recently Eminent Scholar and the William B. Spong at Old Dominion University. He also holds several distinguished faculty research awards form various universities, and has published widely in the journals serving his main field of interest, marketing and international business. He is active in many professional organizations and is a frequent visiting member at universities worldwide.
